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Campaign Marketing Executive

19/11/2024
20/12/2024
Permanent - Full Time
Sydney office
Marketing

As the Campaign Marketing Executive, you will primarily drive the execution and optimisation of email and social media campaigns to generate leads and enhance membership value. This role constitutes 80% of your duties, focusing on using digital marketing expertise to achieve results efficiently and in compliance with brand standards. The remaining 20% involves specialised tasks such as detailed analytics and content management. This role requires adaptability, creativity, and a strong analytical approach.

Job Description

Key Responsibilities:

  1. Campaign Execution and Optimisation (80%):
    • Lead end-to-end management of marketing campaigns, particularly through Salesforce Marketing Cloud and other digital platforms.
    • Analyse key metrics, report on campaign effectiveness, and optimise campaigns for best results using advanced analytics to enhance customer targeting and improve outcomes.
    • Create and manage high-quality content for various platforms, including video scripts, with an emphasis on digital ads and social media posts.
    • Enhance membership value of club and attract new members.
  2. Strategic and Analytical Support (20%):
    • Develop and implement marketing strategies across multiple channels, ensuring alignment with the broader marketing and business goals.
    • Utilise CRM and CMS tools to manage content updates and customer interactions effectively, enhancing the overall customer relationship management process.
    • Monitor and ensure all marketing activities comply with relevant regulations and standards to maintain brand integrity and trust.

Desired Skills and Experience

Key Skills and Experience:

  • Experience: At least 4 years in campaign management with a focus on email marketing, social media marketing, and data-driven marketing (B2C preferred).
  • Digital Marketing Proficiency: Expertise in digital marketing strategies, including social media, email marketing, and conversion rate optimisation.
  • Analytical Skills: Strong ability in performance analysis and campaign optimisation; proficiency in using analytics platforms to gauge campaign success.
  • Content Creation Skills: Exceptional writing and editing skills, with experience in crafting engaging and persuasive content; proficiency in Adobe Photoshop is beneficial.
  • Adaptability: Quick adaptation to market trends and insights, including leveraging AI as a marketing tool.
  • Communication Skills: Excellent communicative abilities for both internal coordination and external engagement.

About you

  • Ideally, 4+ years of campaign management, email marketing, social media marketing, CRM and data-driven marketing experience (B2C experience preferred)
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